Monomer Bio
Visual identity and marketing site design for biotech startup Monomer.
TEAM
Friend Ranch Design (Freelance)
CEO, Monomer CTO, Monomer Sales Lead, Monomer Designer, FRD Front-end Engineer, FRD Copy Writer, FRD
ROLE
I led a full redesign of Monomer’s website, creating a cohesive visual system that included expanded brand colors, custom illustrations, and a clear visual language. My goal was to translate complex scientific and technical concepts into engaging, accessible content that resonated with a range of stakeholders — from lab technicians to decision-makers — throughout the sales cycle. The new design clarified Monomer’s unique value proposition, making it easier for potential clients to understand and connect with their offering.
Impact
Monomer showed off the new website and refreshed visuals at a few major industry conferences, creating a stronger first impression with prospective clients. Since launch, qualified leads have increased by ~10%, signaling that the clearer messaging and design are helping the company connect more effectively with its audience.
Monomer Bio
Visual identity and marketing site design for biotech startup Monomer.
TEAM
Friend Ranch Design (Freelance)
CEO, Monomer CTO, Monomer Sales Lead, Monomer Designer, FRD Front-end Engineer, FRD Copy Writer, FRD
ROLE
I led a full redesign of Monomer’s website, creating a cohesive visual system that included expanded brand colors, custom illustrations, and a clear visual language. My goal was to translate complex scientific and technical concepts into engaging, accessible content that resonated with a range of stakeholders — from lab technicians to decision-makers — throughout the sales cycle. The new design clarified Monomer’s unique value proposition, making it easier for potential clients to understand and connect with their offering.
Impact
Monomer showed off the new website and refreshed visuals at a few major industry conferences, creating a stronger first impression with prospective clients. Since launch, qualified leads have increased by ~10%, signaling that the clearer messaging and design are helping the company connect more effectively with its audience.
Monomer Bio
Visual identity and marketing site design for biotech startup Monomer.
TEAM
Friend Ranch Design (Freelance)
CEO, Monomer CTO, Monomer Sales Lead, Monomer Designer, FRD Front-end Engineer, FRD Copy Writer, FRD
ROLE
I led a full redesign of Monomer’s website, creating a cohesive visual system that included expanded brand colors, custom illustrations, and a clear visual language. My goal was to translate complex scientific and technical concepts into engaging, accessible content that resonated with a range of stakeholders — from lab technicians to decision-makers — throughout the sales cycle. The new design clarified Monomer’s unique value proposition, making it easier for potential clients to understand and connect with their offering.
Impact
Monomer showed off the new website and refreshed visuals at a few major industry conferences, creating a stronger first impression with prospective clients. Since launch, qualified leads have increased by ~10%, signaling that the clearer messaging and design are helping the company connect more effectively with its audience.
Problem
Monomer builds powerful software to help scientists automate experiments. But their audience — researchers who just want to focus on science — had little patience for technical info. Monomer needed to communicate its value instantly, earning trust before users ever touched the product.
Problem
Monomer builds powerful software to help scientists automate experiments. But their audience — researchers who just want to focus on science — had little patience for technical info. Monomer needed to communicate its value instantly, earning trust before users ever touched the product.
Problem
Monomer builds powerful software to help scientists automate experiments. But their audience — researchers who just want to focus on science — had little patience for technical info. Monomer needed to communicate its value instantly, earning trust before users ever touched the product.
Solution
I distilled Monomer’s capabilities into four “pillars,” creating a framework that made the product’s value immediately apparent. This structure gave scientists a quick, high-level view of how Monomer could help them, while inviting them to explore deeper.
Solution
I distilled Monomer’s capabilities into four “pillars,” creating a framework that made the product’s value immediately apparent. This structure gave scientists a quick, high-level view of how Monomer could help them, while inviting them to explore deeper.
Solution
I distilled Monomer’s capabilities into four “pillars,” creating a framework that made the product’s value immediately apparent. This structure gave scientists a quick, high-level view of how Monomer could help them, while inviting them to explore deeper.
© 2025 – Zach Temkin
© 2025 – Zach Temkin
© 2025 – Zach Temkin